Each fragrance in the FRASSAÏ collection is inspired by a personal experience—a memory, place, and emotion. FRASSAÏ is a journal—a sensorial journey through my roots, travels, and deepest passions. In every creation, my most cherished memories and inspirations are bottled with the intuition that personal narratives have the power to connect, soul to soul.
—Natalia Outeda
AJEDREZ
(chess)
“Ajedrez is a tribute to my grandfather and to chess players of the past while celebrating younger generations making history today. Chess masters enter into deep concentration, reaching an almost meditative state. I wanted to capture this idea of slowed time in a perfume.”
Sensibility, curiosity, and vision capture the essence of Natalia Outeda, founder and creative director of FRASSAÏ. Two decades of experience in the world of fine fragrance establish her as an industry expert. Natalia began her career in New York, taking on creative leadership roles at Givaudan. Creating fragrances for global perfume brands allowed her innate talents to blossom.
Time, exceptional ingredients, and a conscious process define the brand's approach to slow perfumery.
FRASSAÏ’s slow perfumery embodies the essence of slow living and enjoying fewer better fragrances that inspire your journey and awaken the soul. Each new fragrance is approached consciously, respecting the creative process and vision of the creative director and nose. The fragrance oils are matured for several weeks, then macerated for a minimum of three weeks.
lies in transforming an artist's most intimate expressions into collective experiences that deeply resonate with others.
Perfumery Ingredients
Frassaï uses exceptional raw materials from around the world. Our creations are enriched with a high percentage of natural ingredients and specialtiessuch as pure jungle essence™—and other innovative ingredients that capture the spirit of the natural world.
Breathe, slow down, and connect with what is essential. Frassaï's fragrances invite you on an intimate journey to discover your essence in the reflection of a perfume. This may awaken distant memories, ground you in the present, or ignite your future self. We invite you to write your own stories and unleash your true self.
Frassaï is Natalia Outeda's journal—a sensorial journey through her roots, travels, and deepest passions. In her creations, her most cherished memories and inspiring muses are bottled with the intuition that personal narratives have the power to connect from soul to soul.
“At Frassaï Natalia has continued to launch perfumes of exceptional beauty. Good taste is dying, and people crave safety in homogeneity. Frassaï is golden escape.”
ACMusgrave
Every one of [Natalia’s] fragrances is evidence of someone with a clear goal, a steady hand on the helm, and a deep understanding of the strengths of her chosen perfumers.
Luca Turin
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