Frassaï is an Argentine modern fragrance house, founded by Natalia Outeda in 2013. Its purpose lies in inspiring self-expression in the reflection of a perfume. Its luminous, timeless, and genderless fragrances encapsulate Natalia's most cherished memories and inspiring muses with the intuition that personal narratives possess the power to connect soul to soul.

Time, exceptional ingredients, and a conscious process define our approach to slow perfumery. Frassaï’s slow perfumery embodies the essence of slow living and enjoying fewer, better fragrances that inspire your journey and awaken the soul. Each new fragrance is approached consciously, respecting the creative process and vision of the creative director and nose. The fragrance oils are matured for several weeks, then macerated for a minimum of three weeks. Paying tribute to her roots, Argentine ingredients like yerba mate, aguaribay, and palo santo are at the heart of some of her formulations.

According to Natalia “Perfume is an experience best savored slowly”. 

Breathe, slow down, and connect with the essential. Frassaï's fragrances invite you on an intimate journey to discover your essence in the reflection of a perfume. This may awaken distant memories, ground you in the present, or ignite your future self. Frassaï inspires you to write your own stories, beyond those narrated by its perfumes, and unleash your true self.

 

The founder

Sensibility, curiosity, and vision capture the essence of Natalia Outeda, founder and creative director of Frassaï. Born in Buenos Aires, she grew up immersed in dance, gastronomy, and floral design. Yet, it was an encounter by chance that led her to pursue the art of fragrance creation. Two decades of experience in the world of fine fragrance establish her as an industry expert. Natalia began her career in New York, taking on creative leadership roles at Givaudan. Creating fragrances for perfume brands allowed her innate talents to blossom. With her vast expertise in sensory realms, Natalia directs virtuoso perfumers in the creation of Frassaï's distinctive formulas. Each fragrance is meant to elevate the spirit and unleash the essence within. Currently based between Argentina and Northern Italy, Natalia's art centers on telling stories through fragrances. Her roots, muses and adventures inspire each of her creations.